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7 Must-do’s to Jump start your Branding Journey

14
Aug

Read time: About 4 minutes!

1. Define Your Brand
Before you can start branding, it is essential to outline the foundation of your brand. One must have a clear idea about its vision, purpose, and value to customers. This information is important when creating a brand logo and a company website since it needs to be defined on your website and in your logo.

2. Develop a Logo
A logo is not your brand, it is a mark that identifies your brand. In order to establish your brand, you will need a good logo. The sooner you develop a logo, the sooner you can start incorporating the logo into your overall marketing strategy. You may not be able to afford to hire a professional to create a logo. Lucky for you, we have Fiverr.com. As you will find in the Ultimate Toolkit, Fiverr.com allows you to find Graphic Designers for just $5. Given the fact that my logo design services start anywhere from $150, this is an amazing deal, for a decent logo. Later on, after you make some money, you can invest in a high-end logo.

3. Business Cards
Having professional business cards printed is an excellent way to show people that you are a professional. As soon as you get your business started, you need to get some business cards professionally printed. These days you can print your own business cards that don’t have to cost a lot.

I personally use VistaPrint.comI like them because they are relatively cheap and even offer Free Business cards- only catch is they have their webstite url at the back of your card. I personally wouldn’t recommend going with the free offer simply because it doesn’t look professional. Instead, invest a few dollars and get your cards custom done. Another pointer is to proof your design online as opposed to doing it by snail-mail. This will have an effect on the price.

4. Create a Need/Problem
Even the best brand will have a difficult time selling if you don’t create a need in the mind of consumers. By creating a need/problem, you offer your service/product as a solution- that makes it easy to sell. Above all else, it is imperative to demonstrate a need for your product when branding. Few customers are willing to purchase a brand if they don’t know the need for it. The need for your brand should be synonymous with its name.

5. Create the Right Color Scheme
It is important to develop a theme using a variety of styles and colors. Even if you have not created a logo, you can start working on creating a theme. These will help you to gain credibility both online and offline. It is imperative to select a theme that is welcoming and shines a good light on your image.

I personally use Color Lovers they even have color palettes to help you get started. When I can’t find what I want, I sometimes use Color Scheme Designer as well.

6. Get on Social Networks
Social networking is an excellent way to build brand awareness. However, it is important to know which network is best for your product or service. Your target audience is probably on Facebook, Twitter, Pinterest, and YouTube so it makes more sense to be on there too.

LinkedIn is another great platform for professional and you can brand your product by creating a profile on the website. This will allow you to start to connect with colleagues and people you know through school and professional organizations.Watch Boost (2016) Full Movie Online Streaming Online and Download

7. Develop a Practical Website
In today’s age, you cannot have a brand without a website. Most people under the age of 40 primarily turn to the internet for information on brands that they don’t know anything about.

Today, one simply cannot brand a product without a website. Best of all, there are companies on the internet that allow you to create your own website. Once your company starts to turn a profit, you may want to hire a professional website developer.

As discussed in the Ultimate Toolkit, you can easily create your website with WordPress. You can download WordPress here and get free themes here as well.

If you don’t know how to design a website with WordPress and you don’t have the time to learn, there’s plenty of people willing to do it for you for only $5 on our favorite website- Fiverr.

 

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Photo Credit: mynding.wordpress.com

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