Just Because I Can Drive, Doesn’t Mean I Should Be a Cab Driver
Living in sunny Las Vegas, I’ve had my share of experience with cab drivers, although not all of the cab drivers are bad. Also, I’m not necessarily despising that profession. So what do I mean “Just because I can drive, doesn’t mean I should be a cab driver”? Better yet, how does this apply to brand building?
Most entrepreneurs or aspiring entrepreneurs (I’m no exception) are multi-talented and very passionate. However, just because you can do most things that doesn’t mean you should pursue them all as business ventures. This comes from experience and a past of being jack of all trades, master of none. From fashion & graphic design, to shooting video, editing, producing, to designing websites, mobile apps, branding and much more- I’ve done it all. Although I made money, it was quite unsatisfying.
What I’ve finally come to realize is that it takes focus to be successful. It takes focus to build a brand and most of all, it takes focus to be successful. Without focus, we spread ourselves too thin for anything to “stick”. Without focus, your target audience will have a hard time figuring out what you stand for. Guess what? If you can’t communicate what you stand for, your brand (and bottom line) will suffer.
Take a look at the most successful entrepreneurs and you will quickly realize that they all focused on one specific idea, field, business for it to be successful. And although most of them now own many other businessess or are involved in many different ventures- if you trace back, they were once known for one thing and one thing only.
P.Diddy– Started as a record producer at Bad Boy & did it well, creating some of the biggest names in hip-hop like Biggy. Later on, (after his success as a record producer) branched out to being a musician, then his Sean John clothing line, followed by many other ventures like his recent gig as the brand ambassador for Ciroc. Marth Stewart, is another perfect example.
How can you apply Focus?
Letting go of something you can do fairly well is not easy. But it has to happen for you to succeed. So how can you achieve this?
1. Get to know yourself. I have created a 40-question questionnaire that will enable you to dig deep to who you really are focusing on your skills, talents, hobbies & interests. Being able to clearly distinguish each of these will put you on a path to gaining better focus. Download the questionnaire here and fill it out honestly.
2. Find your purpose. I’m a strong believe that we are all here (in this world) for a reason, that YOU have something that the world needs. From the above questionnaire, you will be well on your path to finding your purpose. If you need some help, feel free to reach out to me. I’m always delighted to help.
3. Nail it. From your new found knowledge about yourself, ask yourself a simple questions: “If I had all the money in the world and didn’t have to work, what’s the one thing I’d do?” Whatever your answer is, do that.
One of my favorite place to gain inspiration is Al & Laura Ries‘(Father-daughter duo) website. They helped me grasp the idea behind being focused and apply it to my brand (and life). Highly recommended.
Are you having trouble focusing? Have you successfully focused? Share your experiences/challenges in the comment section below.